The sales force uses the criteria of focus and specialization. Each market is divided into primary channels which are subdivided in segments of clients and geographic areas.
The data base contains information on the segments, visiting preferences, visiting periods, days and times of reception and is geo coded.
This information enables us to efficiently manage the time of our sales and post sales teams with less unproductive visits and also diminishes the “transit time”.
The objective is to understand the characteristics and needs of each type of client and segment and offer a tailored service.
Contrary to the common use, our objective is to directly serve as many clients as possible in each segment, offering a commercial format according to their needs, to develop the market with an efficient cost chain and avoiding third parties.